3 Reasons to Consider Commercial Painting in CharlotteMay 13, 2016
If you are a business owner in Charlotte, you may want to consider having the interior or exterior of your building painted. Painting your commercial establishment has a number of benefits. Let’s go over the three best reasons you should consider hiring a commercial painting company, like Norby Painting.
Reason #1: First Impressions
First impressions mean everything. Recently, I was watching a TV show where a couple wouldn’t hire a certain lawyer. Their reason? He looked like the type of lawyer a guilty person would hire. It had nothing to do with his skills as a lawyer or even his track record in court; it was all about appearances!
A fresh coat of paint can go a long way in freshening your business’s appearance. It doesn’t matter if you’re a lawyer or a mechanic or a hair stylist or any other business out there – if your establishment looks run down, people will automatically assume that your products or services aren’t very good.
A well-groomed building also means you can charge more. When your office looks nice, it automatically attracts the kind of customer or client willing and able to spend more money with your company. So, if you’re itching for bigger contracts or more product sales, you need to consider painting your space.
Employees like to work in a comfortable environment. A run-down work space means employees will be less productive, less helpful to customers, and less likely to stick around. If your employees don’t feel satisfied in their work space, you’ll be constantly hiring new people. A high turn-over rate means more time and money spent on interviewing and training, which means less money to grow your business.
Even if your employees are content to work in a less-than-ideal environment, getting a fresh coat of paint will show them that you actually care about their comfort and attitude. So, new paint isn’t just about making a good impression on clients!
Branding with Paint
Lastly, paint is a really powerful, relatively inexpensive tool for branding. Color is memorable, so choosing a bright color that stands out in a sea of grey and beige office buildings can help people remember you. However, just as importantly, you need to think about what certain colors say about you. Let’s say you have the option of hiring one of two lawn care companies, almost identical in price, experience, and quality. If one has an office building that is freshly painted in green and white, while the other is a drab building with chipping black paint, which one would you hire? What about an accountant? Would you rather hire one in a purple polka dot office or one in a classic navy office? What about a party store that’s painted brown or a dental office that’s painted red – how do you feel about those businesses?
There are not necessarily right or wrong answers to these questions. The point is that you need to think about what your paint color says about you. Most of the time, what’s on your exterior and interior walls doesn’t really reflect your business. So take a moment to think about the first impression you want people to have and how you can use a little paint to help you achieve your business goals. The experts at Norby Painting have had many years of experience in commercial painting and can guide you through the process of choosing the best colors and use of paint to enhance the image of your business.